Svojas’s Millet Food Traceability with TraceX Solutions

Svojas farms is a health-conscious brand that has introduced nutritious millets into people’s daily diets, thereby promoting the well-being of all. Svojas needs to assure consumers of the safety and quality of their products which necessitates the need to track sustainable practices in the product supply chain. TraceX’s post-harvest solutions provides end to end traceability, showcasing the transparent journey of the product to build a trustworthy brand.
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The gluten-free whole grains have found their way back to our kitchens! Yes, the millets are back with a bang. Did you know that the staple food of ancient India was the Millet? 

Do you know that the Foxtail millet, Finger millet, Sorghum millet and the Pearl millet are all power packed with nutrition? And they have been improvised to find their way through in various Indian delicacies like the Dosa, Porridge, Upma and Idli. 

The United Nationcs General Assembly at its 75th session declared 2023 as the International Year of Millets. Millets can grow on arid lands with minimal inputs and are climate resilient crops. The year hopes to see sustainable production of millets providing an opportunity for both producers and consumers. 

Svojas and the healthy journey with Millets 

Svojas farms is a health-conscious brand that provides gluten-free plant-based food alternatives and focusses on locally produced sustainable products. It believes in promoting the concept of sustainable agriculture through environmental-friendly agriculture practices. 

Svojas aims at introducing nutritious millets into people’s daily diets, thereby promoting the well-being of all. They have a range of products ranging from Millet Dosa to Millet Flakes that builds your health and tickles your taste buds too. 

Svojas needs to assure Food quality to Consumers 

Food quality is very important for a consumer brand. Consumers have a right to safe and quality food. Today’s consumers want transparency in their food purchases. 94% of consumers want to know what is in their food and how it is made. 

Svojas needs to assure consumers of the safety and quality of their products. Ethical sourcing of raw materials and product transparency needs to be validated to ensure authenticity of the end product.  

As Svojas believes in promoting chemical free agriculture, there is a need to track sustainable practices in the product supply chain and ensure the quality and safety  of the product. 

Svojas has a number of products with many processes. The product inventory, manufacturing and packaging activities need to be streamlined to ensure efficient supply chain management

TraceX’s Traceability Solutions knock at the door 

Product Traceability ensures real-time capture of data at all stages in the supply chain assuring an authentic and a quality product 

TraceX’s Trace- Pro is a post-harvest management module that helps companies streamline their product and process management and provide end to end traceability for better transparency and visibility. Svojas onboards its products into the blockchain powered system to realize complete traceability and a farm to fork story

The Journey of the Millet Products on TraceX Blockchain 

  • About 15 products are onboarded into the system with the product management module where all products are configured 
  • The relevant quality and traceability parameters are configured. 
  • The products are onboarded to the inventory module with all the details 
  • The workflow of the various processes are configured 
  • Quality parameters can be captured at each stage. 
  • Batch Serialization generates the serial QR codes with unique serial numbers. 
  • The QR code labels are printed on the product SKUs 

Win-Win for Svojas and TraceX 

Svojas is able to showcase the product journey to the consumer with the help of the QR code. This helps to build trustworthy consumer brands with due importance to safety and quality of food. 

TraceX’s post-harvest module provides the end-to-end traceability of the product. The QR code labels recreate the farm to fork story of the product showcasing a transparent journey and winning the trust of end consumers. 

Sreejith Menon, Co-Founder and Director of Svojas Farms says, “We highly recommend TraceX Solutions for their top-notch food traceability technology. Their blockchain platform has made it effortless for Svojas Farms to offer full traceability across their  Millet & More products range.”

Millets are a ‘poor man’s food grain’ on account of its affordability and it comes with an impressive nutrient profile. It is also a drought and pest resistant crop that survives in a less fertile soil and harsh climate. They are beneficial to the environment and are climate resilient.  

The Svojas Assured Food Experience (S.A.F.E) is truly a rich experience driving a healthy food culture all around. 

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