Blockchain Traceability Technology for Large Food Companies

 

TraceX blockchain-enabled proprietary platform can transform your supply chains to be Trustable, Traceable and Transparent.

Blockchain Traceability Technology for Large Food Companies

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TraceX blockchain-enabled proprietary platform can transform your supply chains to be Trustable, Traceable and Transparent.

Why is Blockchain Traceability Important?

 
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Brand Growth

An average Supermarket store sells about 39,000 products. In this crowded space gaining customer trust and loyalty are critical factors that influence a brand’s sustainable growth.

Credibility

Food Regulators, Investors, and Consumers across the globe are increasingly seeking verifiable claims around Sustainability Goals and Responsible Sourcing.

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Safety

Reactive measure around Food safety is not a choice anymore. New-age digital platforms provide every consumer to voice any unethical or fraudulent claims. Strict regimes and processes ensuring food safety and authenticity are the need of the hour to preserve and grow brand reputation.

WHAT ARE THE KEY CHALLENGES?

 
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LACK OF VISIBILITY

Supply Chains today are not fully digitized. Traditional and Manual paper-based tracking are still existent, defeating the ability to get complete visibility and transparency to hence gain any insights.

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NO SINGLE SOURCE OF TRUTH

Data gathered within the supply chain is stored in multiple distributed systems. This makes it impossible to get a cohesive insight into the entire supply chain.

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UNVERIFIABLE AND TAMPER PRONE DATA

Each Stakeholder and player within the eco-system can change and modify the data and make unverifiable claims.

HOW CAN TRACEX HELP?

 
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TraceX’s blockchain enabled proprietary platform digitizes end to end process of the supply chain. All agents /players of the supply chain can seamlessly add, view, and exchange information. Information captured serves as a single source of truth that cannot be tampered with or changed. Empower every user to derive verifiable insights that drive transparency and traceability at any given time.

What are the Benefits?

 

Increase Consumer Trust and Loyalty

New age consumers want to know the product story. With QR code a quick scan of the product label provides consumer with all the details thereby providing the ability to verify each claim.

Reduce overheads for Product Recalls

Millions of dollars are spent to recall products. Our solutions can help brands to track and trace back the product at any point with minimal overhead or loss of brand credibility.

Achieve Sustainability Goals

To make sustainability goals possible. It is pre-requisite know to most granular detail of the supply chain. TraceX solution gives granular insights into the supply chain to make sustainability goals possible and verifiable.

Ensures Food Safety

Quality issues can cause irreperable damage to the brand. The ability of our solution to verify every claim of all the supply chain players will mitigate potential food fraud.

Increase Consumer Trust and Loyalty

New age consumers want to know the product story. With QR code a quick scan of the product label provides consumer with all the details thereby providing the ability to verify each claim.

Reduce overheads for Product Recalls

Millions of dollars are spent to recall products. Our solutions can help brands to track and trace back the product at any point with minimal overhead or loss of brand credibility.

Achieve Sustainability Goals

To make sustainability goals possible. It is pre-requisite know to most granular detail of the supply chain. TraceX solution gives granular insights into the supply chain to make sustainability goals possible and verifiable.

Ensures Food Safety

Quality issues can cause irreperable damage to the brand. The ability of our solution to verify every claim ofall the supply chain players will mitigate potential food fraud.

Testimonials

 

Interested to know more?

 
food traceability, food supply chain, conscious branding, supply chain traceability

Conscious Branding – Conscious Consumerism

Consumers’ choice towards a healthier lifestyle has transformed the strategy of leading and emerging brands.  Conscious branding embraces ethical business practices. It integrates social and environmental responsibility at its core. It creates transparency and accountability and gives a competitive edge.

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food traceability, food supply chain, agriculture Sustainability, farm traceability, farm supply chain, traceability agriculture

Sustainability – Heart Of The Corporate Strategy

Business leaders have understood that sustainability is an investment. As part of the efforts to strengthen companies’ corporate responsibility in different industries, the Global Corporate Sustainability Index rates their adherence to Environmental, Social and Corporate Governance (ESG). . Businesses need to embed sustainability in all parts of their organization and translate it into their brands.

Read More »
food traceability, food supply chain, product recall product recall software product recall tracking

Product Recall: What food brands must know

An estimated 600 million – almost 1 in 10 people in the world – fall ill after eating contaminated food, and 420 000 die every year. Companies incur $10M in recall costs. A product recall involves the removal of a product from any stage of the value chain. This could be due to several reasons. Traceability helps to identify the origin of contaminants and defects.

Read More »

Frequently Asked Questions

 

No, but we can do a pilot implementation to help you explore the system.

On an average 16% of the users scan the QR code. We have seen companies introducing gamification techniques to increase the consumer engagement and buying propensity

Not as of now. We have a standard subscription model based on the volume of transactions

It completely depends on the company or the brand on how they are leveraging the traceability. However we have observed the companies are able to get better market linkages and demand premiums for traced products

It depends on the brand and their marketing and sales team leveraging the traceability and doing necessary promotions to increase adoption and engagement. We do not track the customer engagament on our portal

Harness the power of intelligent supply chains

Leverage Blockchain enabled traceability platform for enhanced supply chain visibility

Join the Traceability movement

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