Brand Growth
An average Supermarket store sells about 39,000 products. In this crowded space gaining customer trust and loyalty are critical factors that influence a brand’s sustainable growth.
Blockchain Traceability Technology for Large Food Companies
TraceX blockchain-enabled proprietary platform can transform your supply chains to be Trustable, Traceable and Transparent.
Blockchain Traceability Technology for Large Food Companies
TraceX blockchain-enabled proprietary platform can transform your supply chains to be Trustable, Traceable and Transparent.
Why is Blockchain Traceability Important?
Credibility
Food Regulators, Investors, and Consumers across the globe are increasingly seeking verifiable claims around Sustainability Goals and Responsible Sourcing.
Safety
Reactive measure around Food safety is not a choice anymore. New-age digital platforms provide every consumer to voice any unethical or fraudulent claims. Strict regimes and processes ensuring food safety and authenticity are the need of the hour to preserve and grow brand reputation.
WHAT ARE THE KEY CHALLENGES?
LACK OF VISIBILITY
Supply Chains today are not fully digitized. Traditional and Manual paper-based tracking are still existent, defeating the ability to get complete visibility and transparency to hence gain any insights.
NO SINGLE SOURCE OF TRUTH
Data gathered within the supply chain is stored in multiple distributed systems. This makes it impossible to get a cohesive insight into the entire supply chain.
UNVERIFIABLE AND TAMPER PRONE DATA
Each Stakeholder and player within the eco-system can change and modify the data and make unverifiable claims.
HOW CAN TRACEX HELP?
TraceX’s blockchain enabled proprietary platform digitizes end to end process of the supply chain. All agents /players of the supply chain can seamlessly add, view, and exchange information. Information captured serves as a single source of truth that cannot be tampered with or changed. Empower every user to derive verifiable insights that drive transparency and traceability at any given time.
What are the Benefits?
Increase Consumer Trust and Loyalty
New age consumers want to know the product story. With QR code a quick scan of the product label provides consumer with all the details thereby providing the ability to verify each claim.
Reduce overheads for Product Recalls
Millions of dollars are spent to recall products. Our solutions can help brands to track and trace back the product at any point with minimal overhead or loss of brand credibility.
Achieve Sustainability Goals
To make sustainability goals possible. It is pre-requisite know to most granular detail of the supply chain. TraceX solution gives granular insights into the supply chain to make sustainability goals possible and verifiable.
Ensures Food Safety
Quality issues can cause irreperable damage to the brand. The ability of our solution to verify every claim of all the supply chain players will mitigate potential food fraud.
Increase Consumer Trust and Loyalty
New age consumers want to know the product story. With QR code a quick scan of the product label provides consumer with all the details thereby providing the ability to verify each claim.
Reduce overheads for Product Recalls
Millions of dollars are spent to recall products. Our solutions can help brands to track and trace back the product at any point with minimal overhead or loss of brand credibility.
Achieve Sustainability Goals
To make sustainability goals possible. It is pre-requisite know to most granular detail of the supply chain. TraceX solution gives granular insights into the supply chain to make sustainability goals possible and verifiable.
Ensures Food Safety
Quality issues can cause irreperable damage to the brand. The ability of our solution to verify every claim ofall the supply chain players will mitigate potential food fraud.
Testimonials
V Shankar
Ex Director General (C-SAFE), Tata Rallis
“TraceX is an important collaborator for our C-SAFE projects, partnering the initiative as a vital enabler on the digital front. TraceX would be a valuable partner to any company for long-term engagement, with energetic leadership and a nice crew to interact with. ”
Sonakshi Pande
Deputy Manager, Olam
“We were able to connect our complete ecosystem by partnering with TraceX to implement a blockchain-powered digital agricultural platform. We were able to track data in structured forms as well as receive real-time updates on our farms, which really helped us in taking right decision at right time.”
Ajith Pai
Founder, Green Earth Fresh Produce
“TraceX provides us with a level of transparency that is reassuring to any customer. We have tried other Farm management options, but they were either difficult to use or not customized to our needs. We would highly recommend TraceX.”
Interested to know more?
Frequently Asked Questions
Harness the power of intelligent supply chains
Leverage Blockchain enabled traceability platform for enhanced supply chain visibility
Join the Traceability movement
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